Search Engines A top 10 ranking in a major search Directory such as Yahoo! or Search engines like Lycos or Alta Vista often will generate more targeted traffic than a expensive banner advertising campaign. Virtually everyone begins their Web browsing at one of the 8-10 major Search engines or Directories. Your ranking with in these search engines determines how many people will find and visit you Web site. Being in the yellow pages doesn't ensure even a phone call. You need a good listing and a large display ad. In Search engines, the higher you rank under important keywords, the more traffic you'll get. Nearly 90% of traffic to most Web sites come from Search engines. Your success depends on the multitude of different variables. One of the most important variables for you on line success is how well your web site is designed. A poorly designed site defers sales. There will be many people viewing your site with different types of browsers, they may or may not be able to view your site if it has a lot of Java. Java takes quite awhile for the most to load and most people have left the site in 35 seconds. That goes for graphic and animation also. Search engines have a lot to do with a successful site, there are about 8-10 top search engines that take 95% of the traffic on the web. Yahoo, Alta Vista, MSN, AOL/Net Find, Infoseek, Lycos, Excite, HotBot, Webcrawler, Google, and to stay indexed on these search engines you need to resubmit at least every 2-4 weeks. They could actually drop you in 2 weeks if they want to, there's no control over that. So some one has to make sure you are always up and running and resubmit often. All search engines have there own criteria for indexing you site so be prepared if you want to do this job yourself or leave it to the experts. Make use of attention-getting presentation using the full capability of today's web browsers. |